Archive for January, 2014

Women-led Producer Company for Fairer Rural Incomes

Alexander Mahagreen Producer Company (called “Mahagreen” in short), a farmer-owned company led by women-farmers, was established on 11th March 2011. This company spearheaded by small and marginal  organic farmers works to ensure a sustainable environment and social justice among the small and marginal farmers of Marathwada region in Maharashtra through promotion of organic farm produce. The Mahagreen Producer Co. Is facilitated by Institute for Integrated Rural Development (IIRD) and together we work for the promotion of sustainable livelihoods through organic farming, so far ten thousands of small farmers in the region have been enabled to transform to organic farming practices.

The company is led by its Managing Director, Ms. Chandrakalabai Bobade, seemingly a typical woman of a rural village in Aurangabad district of Marathwada region. However, she is not typical when she gets down to her business of being the Managing Director of the Company. So are the other seven directors of the Company. Mahagreen has also recruited a Chief Executive Officer (CEO) to take care of the business and compliance matters. The business has been on the rise and so is the confidence among the directors and members.

The company is owned by the farmers and the products offered by Mahagreen are what the farmer shareholders or members produce. Produce of many small and marginal farmers, even value added food products using simple technologies, are many times combined, packaged, and sold under the label of Mahagreen. Currently, Mahagreen has about 1000 members representing farmers clubs in 50 villages. These farmers are actively engaged in the production of organic foods, organic farm inputs, and value added food produce mostly from small and marginal farms. Their products – particularly organic farm inputs – are sold to rural markets within their own and surrounding villages. The rural demands are mostly for farm inputs like vermi-compost, Cow Pat Peat (CPP), and biodynamic composts while there is also some demand for value added food produce. The food grains and some basic value added food produce has found markets in Aurangabad, Mumbai, Pune, Secunderabad, Chennai, Bangalore, Coimbatore, and Nilgiris. There has been regular demand from Pune for vegetables and food grains. Mahagreen believes in the principles of “small is beautiful” – small farms and small appropriate technologies for the empowerment of organic farmers.



Organic Link – Gateway for Healthy Living


Organic Link is a nature friendly outlet marketing organic and indigenous products which are eco-friendly, safe and healthy. Organic Link has been initiated with a vision to promote healthy food consumption and an organic lifestyle while empowering the small and marginal organic farmers.

Organic Link is a programme of Institute for Integrated Rural Development(IIRD), a rural development organization in Aurangabad with a primary goal of facilitating sustainable development leading to environmental enrichment and gender justice. IIRD focuses on promoting sustainable organic agriculture systems as it strongly believes that environmental enrichment is intertwined with overcoming oppression and poverty in society.

Organic Link has under its operation through IIRD, over 1500 small farmers in Paithan Taluka with more than 5000 acres of organic farm land growing seasonal organic food crops and fruits and vegetables. Organic Link also has a network of organic partners all over India in its efforts to make available a wide range of products to the consumers at an available price.

Our Organic Guarantee

Organic guarantee of the food produced is ensured by a participatory guarantee system facilitated and monitored by IIRD which is a system comprising of voluntary organic standards, community inspection and certification.

Our Organic Products

  • Cereals
  • Pulses
  • Flours and Rawa
  • Spices & Condiments
  • Honey & Jaggery
  • Papads, Pickles & Masalas
  • Organic Farm Inputs – Compost, Indigenous seed
  • Dairy Products
  • Tea & Coffee
  • Herbal Products
  • Vegetables & Fruits

 We also Organize

  • Consumer education and awareness programmes
  • Consumer-Producer meets
  • Weekly Organic bazaars for farm fresh vegetables and fruits
  • Home delivery for registered organic consumers
  • Organic information and technical guidance on organic production
  • Eco-friendly activities like eco-visits to organic farms, eco-fairs and organic food festivals

You can

  • Register with us as an organic consumer
  • Support the local small organic farmer – visit the weekly organic bazaar for farm fresh vegetables
  • Help organize consumer workshops in your area
  • Be an organic ambassador – spread the information around/bring your friend
  • Don’t use/advocate chemical fertizers or pesticides
  • Participate in the organic farm visits to get to know the organic farmer and to learn about organic farming
  • Learn more about organic living

 Our Location

Organic Link

8, Kailash Market


Aurangabad – 431005


Tel : 91-240-3293618

Join the Organic Movement! Help ensure a sustainable future!

Do women always fetch water for the household?

Is it only women's task to get water for the household?

During one of our exposure visits, we passed by a village where there were a bunch of guys fetching water for the household. One among our group was excited and remarked ‘Wow! This is the first place in Maharashtra where I see guys getting water and I have been living in Maharashtra since so many years’. And I (the only lady in the group) made a quick remark ‘The pump must be automatic’. Guess what, it was a solar powered water pump.
Meetings in the villages for Water Management Project revealed that many women spend 2 – 3 hours a day in fetching water to the household – the time spent is much more in some other villages.

Republic Day celebrations

Republic Day celebrations

Some memorable moments from the IIRD Republic day celebrations.

IIRD’s Organic Farmer Pledge

Organic Farmer’s Pledge

India is my country.

All Indians are my brothers and sisters.

I love my land and

all men and women have equal rights on the land.

I am proud of the diverse culture and

diverse traditional seeds of my country

                       and I pledge to preserve them.                      

I will conserve all animals, birds, plants, trees,

microorganisms and indigenous seeds

of my farm and surrounding areas.

I will also conserve water and all life in it.

I undertake to keep alive my land by using

traditional seeds and organic inputs.

I will not use harmful chemical fertilizers, pesticides,

insecticides and GMO seeds.

I will propagate my seeds through natural and traditional methods.

I promise to ensure organic integrity and to

live in harmony with all citizens.

In their welfare and development lies my happiness.